At some point before now, you are sure to have seen whiteboard animation videos on more than one business’ social media channels, or as part of their marketing campaign.
Creating marketing videos during the holidays is not always as easy as you would think. You need to create videos that create genuine connections with your audience. Your video marketing needs to feel like it is celebrating the holidays, not cashing in on them. On top of all this, you need to make sure your video stands out from the rest of the competition.
By now, most of us have seen more and more companies producing explainer videos. For those not in the know, explainer videos are short, punchy videos that – like the name suggests – directly explain a company’s service or product.
Cartoon animation is growing in popularity Among the wide variety of explainer videos (short videos used to quickly tell brand stories) being used by marketing departments today, cartoon animation is by far the most popular. This is because they so effectively add emotion and individuality to your brand identity. Cartoon animation is intrinsically connected with […]
Video marketing is a very attractive prospect for any growing business, and is only going to grow in importance in the years to come. The incredible popularity of sites like YouTube, where billions of videos are uploaded, watched and shared every day, shows the huge potential market for video content.