Since YouTube.com was launched on 23 April 2005, more than 1.3 BILLION people have watched videos on the popular service. Over 30 million visitors hit the website every day and watch approximately five billion videos daily. It’s easy to see how powerful a medium online video has become today. And advertisers drool over these viewers. […]
Are you confused about the difference between video marketing and advertising? Don’t worry about it, most people are. Despite being involved with broadcast and video production for over eleven years I still get confused and need to think about it. There are still grey areas and huge overlaps and these are only becoming less clear […]
They say that a picture is worth a thousand words. Well, if that’s true a video is worth a thousand. And this is also why video marketing is now a key part of every quality online marketing strategy.
It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it […]
Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. Why add video to your insurance agency website, and why create a […]