Cartoon animation is growing in popularity Among the wide variety of explainer videos (short videos used to quickly tell brand stories) being used by marketing departments today, cartoon animation is by far the most popular. This is because they so effectively add emotion and individuality to your brand identity. Cartoon animation is intrinsically connected with […]
Video marketing is a very attractive prospect for any growing business, and is only going to grow in importance in the years to come. The incredible popularity of sites like YouTube, where billions of videos are uploaded, watched and shared every day, shows the huge potential market for video content.
By this point, you’ve probably experienced 360 degree videos at some point. Visit sites like YouTube and they become inescapable, breath taking videos of paragliding and white knuckle skiing that you can manipulate and view from any and every angle.
The Interactive Advertising Bureau last year reported that 68 percent of advertisers plan to increase their media spends in video, especially mobile video advertising. This makes sense, since consumers increasingly rely on their mobile handsets for just about everything, from getting directions to taking pictures to buying groceries. But it is all for nothing if […]