Are you confused about the difference between video marketing and advertising? Don’t worry about it, most people are. Despite being involved with broadcast and video production for over eleven years I still get confused and need to think about it. There are still grey areas and huge overlaps and these are only becoming less clear […]
They say that a picture is worth a thousand words. Well, if that’s true a video is worth a thousand. And this is also why video marketing is now a key part of every quality online marketing strategy.
It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it […]
Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. Why add video to your insurance agency website, and why create a […]
The web world is full of information but the typical attention span of an online person is that of a goldfish. In this scenario, Video Marketing gets the upper hand while trying to engage the attention of online users.