When I first got online after doing marketing videos for several years, I realized some similar traits and I also realized some major differences. The one major difference I noticed is that online, the end user has complete control what they want to watch, listen to, experience and how they receive their information. This allows […]
Are you confused about the difference between video marketing and advertising? Don’t worry about it, most people are. Despite being involved with broadcast and video production for over eleven years I still get confused and need to think about it. There are still grey areas and huge overlaps and these are only becoming less clear […]
Your online presence is an important factor in today’s business world. Video marketing is a great way to directly engage customers and potential customers with your message in an easy to digest way. Videos are easily shareable, and most importantly allow you to provide the customer with your perfectly curated message and sales pitch in […]
At some point before now, you are sure to have seen whiteboard animation videos on more than one business’ social media channels, or as part of their marketing campaign.
The Interactive Advertising Bureau last year reported that 68 percent of advertisers plan to increase their media spends in video, especially mobile video advertising. This makes sense, since consumers increasingly rely on their mobile handsets for just about everything, from getting directions to taking pictures to buying groceries. But it is all for nothing if […]