The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or ‘explainer’ videos.
Video marketing doesn’t need to be a time-consuming endeavour. It is a safe assumption to make that people would prefer to watch a 2-minute video over a 30-minute video that can deliver the same information.
By now, most of us have seen more and more companies producing explainer videos. For those not in the know, explainer videos are short, punchy videos that – like the name suggests – directly explain a company’s service or product.
Have you ever noticed the Nike Swoosh symbol on someone’s shoe, the blue, shiny Pepsi can that they are holding, or the large, rectangular bottle of Fiji water that is placed behind them on the countertop? You might have the eye to recognize that the actor is sipping on a red Coke can, but your […]