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The Power of Animated Videos

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The Power of Animated Videos

The Power of Animated Videos


If you own a business, you know that advertising is a key cog in the machine. Having a solid marketing plan could be the difference between success and failure. One of the hot new trends, as advertising continues to go digital, is video marketing, specifically animated videos. Why animated videos? Read on and see for yourself how they can help grow your business.

Animated Videos get to the Point

An animated video appeals to many senses, sound, vision, movement, colors and text. They help get your point across by stimulating both auditory and visual senses, which help your potential customer retain much more information. Simply put, animated videos cut through the noise and put the focus on what matters. They help your customers understand the point your trying to make as simple as a child watching a cartoon. And make no mistake, animated videos appeal to the child in all of us.

We all grew up on television and computer games as children, these mediums taught us as children the same way an animated video does. By being clear, concise and driving the point home, an animated video helps your business in a way few other forms of advertising can. Are you in a very technical, specialized industry? Do you have to teach your customer about your product while you try to sell it to them? What fits better into your marketing plan than an animated video? You can put block after block of endless text on your website, or you can really drive the point home in a fun and interesting way with video marketing.

Also, some people think of an animated video and they think it has to be goofy, cartoony, and fun. Sure, some businesses need that and use that to entertain and draw in their customers, but realistically an animated video can be whatever you want it to be. I’ve seen strictly informative, fact based, cut and dry videos. But I’ve also seen funny, entertaining, and cute videos that work just as well. It all depends on your business, your customers and your goal.

It’s simple, in today’s times, when YouTube is one of the biggest websites in the world, people like getting their information out there in new, powerful ways. A wise investment of your marketing budget would be in some form of video marketing, bringing your business into todays digital landscape and keeping your customers informed and entertained.