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Making A Great Explainer Video

Mad Animated Videos

Making A Great Explainer Video

Making A Great Explainer Video

By now, most of us have seen more and more companies producing explainer videos. For those not in the know, explainer videos are short, punchy videos that – like the name suggests – directly explain a company’s service or product.

The growing popularity of explainer videos should come as no surprise. Look at almost any case study and you’ll see explainer videos can lead to direct boosts in conversion rates for the companies that utilize them effectively.

Here’s what we think are the most important things to keep in mind when you create an explainer video for your business’s service or product.


Keep Your Marketing Videos Short and Sweet

One of the most important things to remember about making an explainer video is that you want to keep it as short as possible. The longer your video is, the more likely it is that that people won’t bother watching the whole thing through to the end.

In general, you should aim to make your explainer video roughly 90 seconds in length, and you want to capture your audience’s attention within the first 15 – 20 seconds.


Fine tune your script

Since your explainer video will only be roughly 90 seconds in length, you need to make sure that your script is polished enough to take advantage of every single one of those seconds.

Your script should not only introduce your business and whatever it is you are selling, it also needs to tell a story.  You need to present your audience with a problem that only your business can solve. Use this problem to present a narrative that connects with your audience.

You should aim to keep the tone light and conversational. If it suits your business, try to inject some humour into the video, something that will naturally go hand in hand with an animated explainer video.


Get your message across quickly

In order to grab your audience’s attention quickly, make sure you convey the core message of your explainer video within those first 20 seconds. This means that your message should be within the first few sentences of your script.


Speak to your audience

Throughout your explainer video, keep your target audience in mind and make sure the tone targets them specifically.

Make sure you are also speaking to your audience in a more literal manner, using the 2nd person “you” and “your” to create a direct connection with the viewer.


End with a Call To Action

You want to make sure you end your video by urging your audience to engage with your business further, whether by visiting your site, watching more videos, or purchasing your product.

A call to action (CTA) can take many forms and can link to your social media sites or different areas of your webpage. Just make sure the CTA is clear and concise.

For a great example of a simple, effective CTA please refer to the final sentence of this post:

To find out more about how you can use animation to market for your company, visit Mad Animated Videos today.