Tips For Video Marketing Around The Holidays
Creating marketing videos during the holidays is not always as easy as you would think. You need to create videos that create genuine connections with your audience. Your video marketing needs to feel like it is celebrating the holidays, not cashing in on them. On top of all this, you need to make sure your video stands out from the rest of the competition.
To help you get going, take a look at these tips for effective video marketing around the holidays:
Avoid too hard a sell
Firstly, remember that the holidays are the season of giving, so take that attitude with your audience. Don’t make a video that just tries to sell something, instead, use this opportunity to tell a story, keeping it personal and light to connect with audiences over a shared love of the season.
Don’t fear cheese
One of the great things about the holidays is that they give you the chance to embrace your cheesy, sentimental side. This can be true for your marketing content as well. Don’t be scared of going full cheese and festive, the secret is to commit wholeheartedly.
A great way to embrace the spirit of the season is to have your video reference well known holiday media. Doing a riff on a classic Christmas song or recreating scenes from favorite Christmas movies is a great way to make content people will recognize and connect with.
Share your video at the right time
There’s nothing worse than putting a huge amount of effort into creating the perfect video, then releasing it at the wrong time and having it lose all of its potential impact. Share the video too early, and it will be long forgotten by the time it’s most relevant. Share it too late, and you’ll miss the opportunity to connect with your audience.
Obviously when you should share your video depends on its content, but as a rough guide you should aim to share it roughly a week or so before the big event in question.
Target the right holiday
During the festive period, people are going to be bombarded with a huge amount of holiday themed marketing correspondence, from emails to social media posts to videos. A great way to make sure your video is heard above all this noise is to make it more specific.
By choosing to shape your video around one specific holiday rather than keeping it general, you can make a video that is much more appealing to a precise audience.
End with a CTA
As with any marketing video, you need to end by enticing your audience into interacting further with your business. Whether you want them to buy your product, click through to your website or share your video, you need to include a call to action letting your viewers know what you want them to do next.
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