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Why Use Whiteboard Animation Videos

Mad Animated Videos

Why Use Whiteboard Animation Videos

Why Use Whiteboard Animation Videos

At some point before now, you are sure to have seen whiteboard animation videos on more than one business’ social media channels, or as part of their marketing campaign.

For those who aren’t in the know, whiteboard animations are pretty much what they sound like. They are videos, usually short, wherein the entire story of the video is drawn and presented ona regular whiteboard (or a simulated version of a whiteboard). People like whiteboard animation videos because they are creative and unique.

If you are looking to create some animated marketing videos to promote your business or product, one of the first things you consider creating should definitely be a whiteboard animation video.


They’re simple to produce

If you compare them to other styles of marketing videos, such as 360 degree adverts, of fully live action videos, whiteboard animations don’t require any large level of investment to produce. You don’t need expensive camera equipment, to go through the hassle of hiring actors etc.


They connect with your audience

The simplicity of whiteboard videos is definitely something that works to your advantage. This is because the simplistic nature of whiteboard animation can be used to help convey complex ideas to your audience in a way that is easy for them to understand and connect with.

This means they are great if you want to try and convey a lot of information to your audience but don’t want to risk them feeling overwhelmed.


They’re incredibly versatile

A further benefit offered by whiteboard animation videos is that they are one of the most versatile forms of explainer video that you can work with. The simple nature of the animation allows you to make the tone as formal or informal as you like, and appeal to a wide range of people.

This means whiteboard animation works great whether you have a B2B or a B2C business, trying to sell a product or raising brand awareness, you can make the video work for you.


People love animation

If we ask you to think back to the Saturday mornings of your youth, one of the first things you think about will probably be the old kid’s cartoons you used to watch. Because we all grow up watching so many cartoons, a nostalgic connection with the medium is forged that stays with us for a lifetime.

Whiteboard animations tap into this nostalgic feeling, so the presentation of the video already has people on board before they have even viewed any of the content.


Whiteboard animation works

Whiteboard animation videos have time and again proven themselves to be one of the most effective marketing tools available. They often prove that they have the capability to go viral, boost conversion levels and compel people to share them on social media.

In fact, a person who starts to watch a whiteboard animation video is more likely to watch the whole thing than they are an interview or power point video.

Don’t forget that Mad Animated Video is your one stop shop for all your animated video production needs!