Website Traffic – The Sixth Commandment – Video Marketing
Video marketing is one of the fastest growing methods of spreading the word about your product or service as well as creating high quality backlinks along the way. The first challenge revolves around creating good quality video content. While there is low cost software available that will enable you to convert an eBook into video format, you would be well advised to be a little more creative. Other options include creating online tutorials using screenshots form your computer and slide show presentations with a combination of music and voice over to engage with your audience.
Of course, there is always the option of using your webcam or camcorder to create video content that involves real people. The bottom line is that a video that genuinely educates people or amuses them while remaining highly engaging has a higher chance of going viral and gaining the airtime that you are looking for.
While you are creating your video content you should be conscious not to oversell your own product or service. Focus on producing valuable content and you will be able to promote your website with a link at the end of the video along with details about your company and website in the resource box offered by video distribution sites.
Once you have created your video the next step is to submit it to various video distribution sites. You can either do this manually or use a low cost software tool that will automate the process for you. Either way, your worst case scenario is that you gain valuable backlinks to your website whereas if people like your video, it will gain viral traction. The power of this is not to be underestimated. A popular video will gain high rating reviews, it will be recommended via social bookmarking sites and it will be picked up by website owners and embedded on their sites or blogs.
In essence, creating a high quality video provides an opportunity for other people to do your marketing for you, such as the viral power that it has. This process will provide increased brand awareness for your website, high quality backlinks and potentially, a viral flow of targeted web traffic.